Mr. Satish Kaushik, an Indian film director, producer and actor in Hindi films and theatre; visited Asian Business School, Asian Education Group and interacted with the management students. He appreciated the contribution of Asian Business School’s initiative to give the professional touch to the media industry. He emphasized that today management students have career option in event management, electronic media and print media, Celebrity management and so on. Making a movie is a tremendous logistical undertaking. It’s the execution of the details that ultimately determines the quality of the finished product; but it is the management professionals who market this product to the public.
Prof. Sandeep Marwah, Chairman of Asian Education Group focused on that Media Management deals with account planning and management/brand management, media planning and management and market research. The course provides knowledge and understanding of the multidisciplinary field of media management, encompassing media technology and its basic components as well as market studies, business development, organization and economics to beat the competition in the mass media market.
The students asked lot many questions on technical issues as well as on personal experiences of Mr. Satish Kaushik in the field of acting and direction. Mr. R.K. Singh of ASC, appreciated the contribution of Mr. Satish Kaushik to film industry. Dr. Lalitya Srivastava, Director, ABS, Noida, Paid his gratitude to the renowned director and actor for sharing his practical experience to make the management learning easy for the students.
Asian Business School successfully organized National Seminar- SEED 2012 on ‘Business Strategies on Economic Evolution and Development’ on October 12, 2012. The day’s proceedings were in three sessions, starting with inaugural functions having the key note addresses by the chief guest Mr. Debasish Biswas , Vice president Star TV. He emphasized on the economic evolution and transformation of business strategies in the current competitive era. He also addressed student’s fraternity on the relevance of the theme in individual development. It was followed a talk by Mr. Mark Runcares, guest of Honor, Indian Advisor, he discussed about the modernization and realistic approach towards development of economy of India. He also talked about India as a source of inspiration to the world in standing firm at the time of economic crisis in the world. He said India has set lot of example in front of the world in terms of economic sustainability.
After this inspiring talk Dr. Kavita sharma, Director IEE addressed the gathering. She focused her talk on the importance of culture and society for economic evolution. Ms. Amita Joseph also shared her views on the theme. Dr. Lalitya Vir Srivastava , Director Asian Business School, Noida delivered plenary talk on the theme of the national seminar SEED 2012. He emphatically elaborated that recession in India was more psychological then being real. He gave various important live examples which was applauded by the delegates and dignitaries present.
Asian Education Group 